Cookie policy

Last updated: April 5, 2023

1. Use of cookies and the purpose of this policy


The purpose of this Cookie Policy is to provide you with the necessary information regarding MasterExchange’s use of cookies and the storage of such cookies on your device when you access MasterExchange's website to enable you to choose whether you wish to enable cookies to be placed on your device or not. We use cookies in order to improve the functionality on our website, to monitor and analyze how our visitors use our website and to analyze how efficient our campaigns are.

This Cookie policy constitutes an inseparable part of the Privacy policy of this site. Please refer to MasterExchange's Privacy policy for more information, including information on your rights and remedies under applicable law.

What are cookies?

Cookies are small text files that are placed on your computer (or telephone or other device) by websites that you visit. According to applicable law, cookies may only be stored or accessed on your equipment with your consent, except for cookies that are strictly necessary in order to provide the services on our website.

What are web beacons?

In addition to cookies, MasterExchange may also use so-called web beacons. A web beacon is a type of electronic image only one pixel large which is embedded into and downloaded with a website, an application or an e-mail with HTML support. A web beacon then provides information about your device, such as the IP address, URL, duration of the visit, web browser and cookies.

What kind of cookies are used on MasterExchange's website and for what purpose?

Cookies may be either "persistent" cookies or "session" cookies. A persistent cookie consists of a text file sent to a web browser, which will be stored by the browser and will remain valid until its specified expiry date (unless deleted by the user before the expiry date). A session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed. The purpose of using the various cookies is outlined below in this Cookie Policy.

MasterExchange generally divides its cookies into the following two categories (see the tables below for further details on the cookies used on MasterExchange's website):

  1. Strictly necessary cookies: MasterExchange uses cookies which are strictly necessary for our website to function properly. These cookies do not collect any personal information. If you choose to reject or deactivate such strictly necessary cookies, you will not be able to use all the functions on our website. The cookies considered strictly necessary are listed in the table in section below.
  2. Non-essential/marketing cookies: MasterExchange uses non-essential/marketing cookies to identify users when they sign up to our newsletter. The purpose of this is to be able to manage subscription and preference information for sending MasterExchange newsletters to the users that have signed up
  3. Performance cookies: MasterExchange uses so-called statistics/analytics cookies to collect information about how users use our website, such as which pages are most frequently visited and to track if any errors occur during the use of our website. The purpose of this is to evaluate and improve the performance of our website and our recruitment campaigns

The performance and non-essential/marketing cookies are listed in the table in sectiobelow.

2. Cookies

The table below describes the first- and third-party cookies we use. Unless specified in the table, these cookies are considered strictly necessary cookies, as further described above.

Cookie name
Cookie type
1 year
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions.
1 year
Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
30 mins
This cookie is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
30 mins
Used by Hotjar to hold current session data.
2 mins
This cookie is set to let Hotjar know whether that visitor is included in the data sampling defined by your site's pageview limit.
30 mins
The cookie is set so Hotjar can track the beginning of the user's journey for a total session count. It does not contain any identifiable information.
1 year
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions.
This Hotjar cookie stores information about the user viewport such as size and dimensions.
This should be found in Session storage (as opposed to cookies). This gets updated when a visitor recording starts and when data is sent through the WebSocket (the visitor performs an action that Hotjar records).
This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session.
3 months
Used by Google AdSense to understand user interaction with the website by generating analytical data.
3 months
Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers.

3. How to manage your cookie settings

You can choose whether you wish to accept cookies when entering our website. After that you can amend your settings through the "Manage cookies" link found on the bottom left-hand side corner on our website.

Most web browsers also allow you to manage the cookies listed above through the browser settings. By adjusting your web browser, you can avoid receiving cookies. However, this might result in the services on our website not functioning optimally. The method used to block cookies will depend on the web browser used. Consult the "Help" or "corresponding" menu on your web browser for instructions.

To find out more about cookies, including how to view them, what cookies have been set and how to manage and delete them, visit

Please note that if cookie settings in your browser are changed, certain functions may not be available.

4. Cookies and personal information

Personal information that MasterExchange stores about you may be linked to the information stored in and obtained only from session cookies. MasterExchange's Privacy policy contains details of MasterExchange's collection and processing of personal data.

5. Contact MasterExchange

If you have any questions about our cookies or this cookie policy, please contact us by email at: