Why invest in music

Every time a song is streamed, it generates revenue for those who own the royalty rights. The music streaming industry is projected to grow at an annual rate of 12%, reaching a value of $89 billion by 2030^[1]. Investing in music allows you to be a part of this growth.

$33 Bn

2021 global streaming market^[1]

$89 Bn

Projected 2030 global streaming market^[1]

12%

Projected annual growth 2022-2030 (CAGR)^[1]

Benefits of investing in music

Portfolio diversification

Generates royalties every time the song is played

Growing market

Portfolio diversification

Recorded music, as an asset class, is uncorrelated with traditional markets and has demonstrated stable performance and growth through various macroeconomic cycles for over a decade.

Low correlation with consumer spending

Consumer spending

Recorded music revenue

Correlation between recorded music revenue and consumer spending. Note the year 2020 (COVID lockdown).

Source: Goldman Sachs. Music in the Air. Equity research. 2022.

Royalties are generated every time a song is played

Benefit from returns as your song portfolio generates royalties over time, providing an alternative avenue for potential income. Popular songs that stand the test of time, also known as evergreens, are likely to generate streams for extended periods, offering a stable and enduring source of return.